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日期:2024-04-08 09:35 / 作者:www.biddlecn.com

鍏ㄧ悆鍗佸ぇ涓撲笟缃戠珯寤鸿鍏徃

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浠?019骞村紑濮嬭嚦浠婂氨涓鸿璁″懆design week鎻愪緵缃戠珯瀹氬埗璁捐鍙婅繍缁存湇鍔°€?/p>

闄や簡绾夸笂鍝佺墝缃戠珯瀹氬埗璁捐涔嬪锛岀礌椹繕鎻愪緵绾夸笅鍝佺墝鎴樼暐鍗囩骇鏈嶅姟銆?/p>

绾夸笅鍝佺墝VI璁捐


绾夸笂鍝佺墝瀹樼綉璁捐

2. 鏃ユ湰璁捐涓績

杩欏鍏徃鐨勪笟鍔℃兜鐩栦簡Web锛廇pp銆佽棰戙€佸钩闈㈠浘鍍忋€佸箍鍛娿€佸寘瑁呫€乂I锛忎綋楠屻€佹爣绀虹墝绛栧垝銆佷功绫嶈璁°€佸睍瑙堬紡绌洪棿銆佷骇鍝併€佽鍏夛紡绀句細绛夌患鍚堥鍩熴€傚叡鏈?70澶氫汉銆?/p>

鍏朵腑锛屽湪鍥藉唴缁欐澀宸炲ぇ璞¤璁℃彁渚涗簡瀹樼綉瀹氬埗璁捐鏈嶅姟銆傛嵁璇磋繖涓綉绔欐槸寤虹瓚璁捐琛屼笟鐨勬爣鏉嗭紝浠庣増寮忓埌浜や簰锛岀簿褰╃粷浼︺€?/p> 3. 鏈楁稕璁捐椤鹃棶鍏徃

鏈楁稕绛栫暐璁捐椤鹃棶鍏徃锛圠andor Associates锛夋槸WPP Group鐨勯檮灞炴満鏋勩€俉PP Group (LSE锛歐PP) (NASDAQ锛歐PPGY)锛屾槸涓栫晫涓婃渶澶х殑浼犳挱闆嗗洟涔嬩竴锛屾€婚儴浣嶄簬鑻卞浗浼︽暒銆?/p>

鏈楁稕绛栫暐璁捐椤鹃棶鍏徃浜?941 骞寸敱缇庣睄寰疯璁捐甯堝崕鐗瑰厛鐢?(Walter Landor) 鍦ㄦ棫閲戝北鍒涘缓銆?/p>

鍗庣壒鍏堢敓鏄紬鎵€鍏锛屽皢鍝佺墝璁捐涓庤瑙夎瘑鍒彂灞曚负绛栫暐鎬у晢涓氬埄鍣ㄧ殑鍏堥┍銆傚湪鍝佺墝鍜ㄨ涓庤璁$殑棰嗗煙涓紝鏈楁稕鐨勬垚灏遍潪鍑★紝鏅幏鍥介檯璁ゅ悓銆傛湕娑涙墍鎻愪緵鐨勬湇鍔″寘鎷搧鐗岃璁$瓥鐣ャ€佽璁°€佸懡鍚嶃€佷簰鍔ㄧ▼寮忚璁″強璋冩煡鐮旂┒鏈嶅姟绛夊悇涓眰闈紝浠ュ崗鍔╁叏鐞冪殑瀹㈡埛寤虹珛銆佹洿鏂板強寮哄寲鍏跺搧鐗屾晥鑳姐€傚湪鍗庣壒鍏堢敓鏁板崄骞寸殑鍔姏涓嬶紝鏈楁稕娓愭笎鎴愪负鍏ㄧ悆棣栧涓撶簿浜庤法鍥藉搧鐗岃璁′笌鍝佺墝寤虹珛鐨勫叕鍙革紝骞朵簬娆с€佷簹銆佹媺涓佺編娲蹭笌缇庡浗鍚勫湴鍒嗚鍔炰簨澶勶紝鍖呮嫭涓浗澶ч檰鐨勪笂娴峰拰鍖椾含銆傜幇浠婄殑鏈楁稕鎷ユ湁璺ㄥ浗鍏徃鐨勪赴瀵岃祫婧愶紝骞舵帉鎻′笌浜嗚В褰撳湴鍚堜綔浼欎即鐨勫姩鎬侊紝鍦ㄥ叚澶ф床涓烘暟浠ョ櫨璁$殑瀹㈡埛鎻愪緵瀹屾暣鐨勫搧鐗岃璁′笓涓氱煡璇嗐€?/p>

鏈楁稕绛栫暐璁捐椤鹃棶鍏徃鏄笘鐣屾渶澶х殑褰㈣薄璇嗗埆涓庣瓥鐣ヨ璁¢【闂叕鍙革紝涓撲簨浼佷笟褰㈣薄銆佸搧鐗屽寘瑁呬笌璁捐绛夛紝鍗忓姪鍏徃銆佸洟浣撳畾浣嶃€佽璁″苟瀹炶鍏惰瘑鍒郴缁燂紝浠ヨВ鍐冲湪鍟嗕笟涓庡舰璞℃矡閫氫笂鍙兘鏈夌殑鍚勭闂銆傝鍏徃宸叉湁50浣欏勾鐨勫巻鍙诧紝鎬婚儴濮嬪垱浜庣編鍥芥棫閲戝北锛屾湕娑涗簹澶尯鎬婚儴璁句簬棣欐腐锛屽叾鍥介檯宸ヤ綔缃戝湪鍏ㄤ笘鐣屾湁鏈€浼樼鐨勪笓涓氫汉鎵嶏紝绮鹃€氬悇鍥芥枃鍖栬儗鏅€傚洜姝や笉绠℃槸鍦ㄧ航绾︺€侀泤鍔犺揪鎴栫綏椹紝閮借兘绔欏湪瀹㈡埛鐨勭珛鍦猴紝浠ュ洟闃熺簿绁炴彁渚涙渶浼樿壇鐨勬湇鍔°€?/p>

鏈楁稕鍏徃涓庣礌椹璁′竴鍏辩粰鑹搧閾哄瓙鎻愪緵浜嗙嚎涓嬨€佺嚎涓婂搧鐗屾垬鐣ュ崌绾ц璁°€?/p>

绱犻┈涓鸿壇鍝侀摵瀛愪笂甯傞泦鍥㈠叕鍙告彁渚涘搧鐗屽畼缃戣璁?/p>
4. Ideo

1991骞存垚绔嬬殑鐢靛瓙浜у搧鍏徃銆侷DEO鏄竴瀹跺叏鐞冨垱鏂拌璁″叕鍙搞€傛垜浠繍鐢ㄨ璁″垱閫犵Н鏋佺殑褰卞搷銆?/p>

IDEO鍏徃鐢变竴缇ゆ柉鍧︾澶у姣曚笟鐢熷垱绔嬩簬1991骞淬€?1991骞达紝澶у崼路鍑埄璁捐鍏徃锛圖avid Kelley Design锛夊拰ID Two鍚堝苟鎴愪负IDEO鍏徃锛屽ぇ鍗?鍑埄鏇句簬1982骞翠负鑻规灉鍏徃璁捐鍑虹涓€鍙紶鏍?[3] 锛岃€孖D Two鍒欎簬鍚屽勾璁捐鍑轰簡鍏ㄤ笘鐣岀涓€鍙扮瑪璁版湰鐢佃剳銆傞偅鍙癎rid绗旇鏈數鑴戠幇鍦ㄩ檲鍒椾簬绾界害鐜颁唬缇庢湳棣嗐€?/p>

2018骞?2鏈堬紝涓栫晫鍝佺墝瀹為獙瀹ょ紪鍒剁殑銆?018涓栫晫鍝佺墝500寮恒€嬫彮鏅擄紝鎺掑悕绗?34銆?/p>

Ideo杈撳嚭鐨勬瘡涓€涓搧鐗屼綔鍝侊紝鍖呭惈浜у搧銆佷綋楠屻€乁I绛夐兘闈炲父鍑鸿壊銆?/p> 5. Frog Design

1969骞村缓浜庡姞鍒╃灏间簹鐨勪紒涓氥€侳rog Design鏄潵鑷編鍥界殑涓€瀹朵笓涓氬垱鎰忚璁″叕鍙革紝鏄竴瀹堕鍏堢殑璺ㄥ浗璁捐涓庢垬鐣ュ挩璇㈠叕鍙搞€傝鍏徃琚獕涓虹璋风殑娆ф床鍝佸懗锛屽苟鎶婅繖绉嶇編涓藉拰浼橀泤甯﹀叆IT鍒堕€犻鍩燂紝涓昏璁捐浣滃搧鍖呮嫭绱㈠凹鐗逛附鐝戠數瑙嗐€佽嫻鏋淢acintosh銆佹埓灏旂數瀛愬晢鍔$綉绔欎互鍙婇泤铏庣殑MUSIC BOX锛屽井杞殑Wallop椤圭洰鐣岄潰璁捐銆?/p>

frog 鏄?Capgemini Invent 鐨勪竴鍛樸€?鎴戜滑鎸戞垬鐜扮姸锛岃嚧鍔涗簬閫氳繃鎵撻€犲彉闈╂€х殑鐢ㄦ埛浣撻獙鏉ヨ耽寰椾汉蹇冦€佸紩棰嗗競鍦恒€?鎴戜滑涓庡厖婊℃縺鎯呯殑棰嗗鑰呭拰瀵屾湁杩滆鐨勪紒涓氬鍚堜綔锛岃繍鐢ㄥ垱鎰忋€佹垬鐣ャ€佽璁″拰鏁版嵁鏉ラ噸濉戜笟鍔°€佹帹鍔ㄥ闀匡紝骞跺崗鍔╀紒涓氬畬鎴愬悜浠ュ鎴蜂负涓績鐨勮浆鍨嬨€?/p> 6. 绮樺湡 Clay

Clay鏄璋蜂竴瀹舵繁鍙楀枩鐖辩殑缃戦〉璁捐鏈烘瀯锛屽畠缁撳悎浜嗙敤鎴蜂綋楠屽拰鍝佺墝鏍囪瘑锛屽垱寤轰簡鍔熻兘鍜岀編瑙傜殑缃戠珯銆備粬浠€婚儴浣嶄簬鏃ч噾灞憋紝涓庝笘鐣屼笂鏈€澶х殑鍏徃鍜屽皷绔垵鍒涘叕鍙稿悎浣滃紑灞曠綉绔欒璁¢」鐩紝浠庝紒涓氳惀閿€缃戠珯鍒版矇娴稿紡缃戠粶浣撻獙銆傝櫧鐒朵粬浠嫢鏈夊悇涓涓氱殑瀹㈡埛锛屼絾浠栦滑涓撴敞浜庢彁渚涙垬鐣ャ€乁X/UI 璁捐鍜屽搧鐗屾湇鍔$殑鍔犲瘑鍜岄噾铻嶇鎶€椤圭洰銆?/p>

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钁楀悕鐨勭綉椤佃璁¢」鐩細Marqeta

7. 宸ㄥぇ Huge

Huge 鏄竴瀹跺ぇ鍨嬫暟瀛楃綉缁滄満鏋勶紝鎬婚儴浣嶄簬甯冮瞾鍏嬫灄锛屽湪鍏ㄧ悆鎷ユ湁璁稿鍗槦鍔炰簨澶勩€備粬浠湪 2000 骞翠唬鍒濇湡寮€濮嬩簡浠栦滑鐨勬梾绋嬶紝浣滀负涓€瀹朵簰鑱旂綉钀ラ攢鏈烘瀯锛屼富瑕佽璁″拰寤鸿缃戠珯銆傜幇鍦紝浠栦滑鏄竴瀹舵彁渚涘叏鏂逛綅鏈嶅姟鐨勬暟瀛椾唬鐞嗘満鏋勶紝鎻愪緵闃冲厜涓嬬殑涓€鍒囷紝浣嗙綉椤佃璁℃湇鍔°€佸搧鐗屾帹骞垮拰缃戦〉寮€鍙戜粛鐒舵槸浠栦滑鐨勬牳蹇冧笓闀裤€傚鏋滄偍闇€瑕佷笓涓氱殑缃戦〉璁捐鍏徃骞剁浉淇¤妯″緢閲嶈锛岃闆囩敤浠栦滑銆?/p>

涓昏瀹㈡埛锛?Google銆丼potify銆丠ublot銆乑elle銆丼hipt銆丯ike

钁楀悕鐨勭綉椤佃璁¢」鐩細Verizon Blockchain

8. Work & Co

Work & Co 鏄?鏈€濂界殑缃戦〉璁捐鏈烘瀯涔嬩竴锛屼笌瀹㈡埛鎼烘墜璁捐鍜屽紑鍙戝畾涔夌被鍒殑缃戠珯銆備粬浠‘瀹炴槸涓€瀹朵互鍚堜綔浼欎即涓轰富瀵肩殑瀹炶返鏂规硶鑰岄椈鍚嶇殑鍗撹秺鏈烘瀯銆備粬浠殑缃戦〉璁捐甯堝枩娆粬浠湪宸ヤ綔涓箍娉涘簲鐢ㄧ殑鐜颁唬涓讳箟缇庡銆傝繖瀹剁綉绔欒璁″叕鍙镐簬 2013 骞村湪甯冮瞾鍏嬫灄鎴愮珛锛岀洰鍓嶅湪鍏ㄧ悆鎷ユ湁 6 涓垎鏀満鏋勩€?/p>

涓昏瀹㈡埛锛?Apple銆乊ouTube銆丯ike銆丟oogle銆丮ailchimp銆佸疁瀹?/p>

钁楀悕缃戦〉璁捐椤圭洰锛歂YC Live Subway Map

9. Firstborn

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